ShipReel
Free 14-day trial
Native Mac app · No upload · One-time price

Find the moments that pull views.

ShipReel scans your full recording, surfaces the self-contained moments most likely to get rewatched and shared, and renders 9:16 clips with hooks and captions. Hours of 4K, processed entirely on your Mac — pay $49 once, credits never expire.

Download free trial
14-day full trial + 20 credits No credit card $49 once — no subscription
No upload, ever
Built for multi-hour 4K
Runs on Apple Silicon
ShipReel—founders-ep142.mov
3:48:00 · 4K · 41 GB
Speaker in clip — thumbnail Good 42:18–43:34 76s
This is why most AI startups fail
Most teams ship a demo, not a productHook · 5.9s
Speaker in clip — thumbnail Strong 18:44–20:12 88s
The retention problem
Why users churn in the first weekHook · 6.1s
Speaker in clip — thumbnail Good 1:02:09–1:03:20 71s
Pricing the first 100 customers
What we charged — and whyHook · 5.8s
Analysis candidate 03 / 10
92
Hook score
High replay value
Self-containedHigh
Timestamp1:02:09 · 71s
Local & private

Your footage never leaves your Mac.

ShipReel puts the most advanced LLM to work on your video, right on your Mac — no upload. Drop in a multi-hour 4K file of any size and get back ranked clips with hooks and captions.

  • No upload, ever — your video file stays on the Mac you're working from.
  • No file-size limit — process multi-hour 4K files locally, no caps, no timeouts.
  • The most advanced LLM does the work and returns ranked clips you can review.
  • Exports save to a local project folder you choose — you decide when and where to publish.
On your Mac
01
Your video stays put
Drop in a file of any size — no upload.
02
The most advanced LLM finds the moments
Ranked candidates, with reasons and risk flags.
03
Styled clips come out
9:16 exports with hooks and captions.
No upload, ever.
The clipping problem

Most AI clipping tools find clips. They don't know if the clip makes sense.

01 / Missing setup

They grab a punchy line but drop the context.

Viewers don't get it. The clip lands without the premise that made the line mean something.

We were six months in, burning through runway, and
honestly we tried every growth tactic in the book —
"the thing that finally worked was just 
picking up the phone and calling them."
→ setup stripped · clip lands without context
02 / Weak hooks

The moment has value, but the first 3 seconds don't hold anyone.

A great middle is irrelevant if the opening doesn't earn the swipe. Most tools never check the hook.

03 / Manual review

You still re-watch everything to find the usable ones.

The tool returns 40 clips and offers no reason to trust any of them. You re-do the work it promised to save.

candidate_01.mp4?
candidate_02.mp4?
candidate_03.mp4?
candidate_04.mp4?
… 36 more3h review
How it works

A short-form workflow built around context, not timestamps.

STEP 01

Watch-through

ShipReel takes in the whole video — words, speakers, and timing.

STEP 02

Topic map

Chapters and arguments — what is this episode actually about?

STEP 03

Candidate moments

Self-contained beats ranked by hook strength and replay value.

STEP 04

Self-containment

Does it make sense without the previous 20 minutes? If not, flag it.

STEP 05

Styled render

9:16 export with hook card, captions, titles, and platform presets.

Most podcasts produce 3–4 ready-to-post clips in about two minutes — right on your Mac.

Inside the app

From raw footage to publish-ready — in one window.

You choose: how many clips, max length, captions (style & size), hook teasers, taglines — set per project.

ShipReel—Import
step 1 of 3
ON-DEVICE · AI

Import a video

We'll analyze it on-device — we'll produce up to 10 short candidates.

Imported video frame IMPORTED 1:00:57
alex_720
Imported just now
Duration1:00:57
Resolution4K HD
Size512.1 MB
CodecH.264
AudioStereo · 48kHz · AAC
Analysis optionsPer-clip trim & tagline live in Candidates
English
On-device transcription
10 clips
Target — actual count may be lower after quality filter
90 s
Each clip is at most this long
Captions

Burn word-level captions into every clip. You can still toggle per-clip later.

Bold · Word highlight
Tagline & hook

Prepends a hook teaser (its real footage plays first, then the full clip), plus the AI tagline card. Off — clean clips.

399 credits· this video: 3 credits
ShipReel—alex_720
10 clips
All 10 Edited 0
Speaker in clip — thumbnail Good 42:18–43:34 76s
This is why most AI startups fail
Most teams ship a demo, not a productHook · 5.9s
Speaker in clip — thumbnail Strong 18:44–20:12 88s
The retention problem
Why users churn in the first weekHook · 6.1s
Speaker in clip — thumbnail Good 31:50–32:49 59s
When we almost shut down
The month we ran out of runwayHook · 5.4s
Speaker in clip — thumbnail Good 1:02:09–1:03:20 71s
Pricing the first 100 customers
What we charged — and whyHook · 5.8s
Speaker in clip — thumbnail Good 55:03–56:07 64s
The hire that almost broke us
Hiring fast cost us six monthsHook · 5.2s
Speaker in clip — thumbnail Strong 47:31–48:53 82s
Why we stopped doing demos
Demos sell, products retainHook · 6.0s
ShipReel—Clip editor
draft
Clip 0245:03 – 46:31 · 88s
Output structureTotal 94s
Hook6s
Main clip88s
Tagline
Captions — full length
1 HookLead-in teaser · plays before the clip
5.9s
“Most teams ship a demo and call it a product.”
From source 46:02 – 46:08 · spoken line
2 TrimMain clip in / out
45:03
46:31
Play source Nudge 0.5s · up to 5s on each side
3 TaglineOverlay text on the clip's first seconds
Why AI can't be a product manager
9:16 · head
AWhy AI can't be a product manager
BAI ships the demo, not the product
CNo standard means no product manager
DThe one job AI still can't automate
ETaste is the thing AI lacks
5 AI variants · the selected line is editable inline
Reset to AI default
Why ShipReel

Built for quality, not just quantity.

Typical AI clipping tool
ShipReel
Slices on keywords, pauses, emotion peaks.
Understands the full episode first — then chooses.
Dumps many clips; you re-watch to filter.
Ranks candidates with reasons and risk flags.
Often missing the setup that made the line land.
Checks self-containment before recommending.
Fixed caption templates everyone else uses.
Learns your caption and hook style over time.
Caps your upload; big files time out.
No file-size limit — runs locally, no upload.
Uploads your footage to the cloud.
Runs locally — your video stays put, no upload.
Subscription + per-minute, indefinitely.
Buy once ($49) + credits ~$0.6/hr. You own it.
Pricing

Own it. Don't rent it.

A single price for the full app, then analysis on credits — about $0.6 per video-hour. Free updates within v1.x. No subscription.

Lifetime · v1.x

ShipReel for Mac

Everything in the app. Sign in on up to 3 Macs.

$ 49 one-time
+ analysis on credits · ~$0.6 / video-hour · credits never expire
  • Process multi-hour 4K files locally — no upload, no file-size limit
  • The most advanced LLM ranks candidates with reasons & risk flags
  • Self-containment check on every candidate
  • 9:16 / 1:1 / 16:9 rendering with hook cards
  • Word-by-word captions (style & size) + hook teasers & taglines — all optional
  • Per-clip editing · you set clip count and length
  • Style Memory — learns your caption and hook preferences
  • License follows your account — up to 3 Macs at once
  • Free updates within v1.x · works offline
Buy ShipReel — $49

14-day full trial · 20 free credits to start · refund within 14 days, no questions asked.

The math

Buy the app once. Then pennies per video.

Buy the app once ($49), then analysis runs on credits — about $0.6 per video-hour. No subscription, no per-minute meter. Each analysis is charged once, based on the video's length.

$49 one-time — the app is yours, including free v1.x updates.
1 credit analyzes 20 minutes of video (3 credits per hour). Credits never expire.
About $0.6 per video-hour. Buy credits in packs, only when you need them.
ShipReel—Buy credits
credits never expire
100credits
~33 video-hours
$29
Best value
400credits
~133 video-hours
$99
1,500credits
~500 video-hours
$299
1 credit per 20 min · credits never expire.
Who it's for

Made for people sitting on hours of valuable conversation.

Podcast hosts

Turn 90-minute interviews into 4–8 shorts that don't need the episode to make sense — with hooks your audience recognizes.

87 mintypical episode
~2 minto first clip

YouTube educators

Pull self-contained explainers from long-form lessons. ShipReel keeps the setup so the lesson still teaches at 9:16.

up to 10candidates / analysis
6–10publish-ready

Founder-led content

Webinars, AMAs, fireside chats. Find the lines your customers will quote — without uploading recordings of internal calls.

0 framesuploaded
3 Macsper account
Before · After

A full run, summarized.

SHIPREEL · ANALYSIS RECEIPT · v1.0
Before
Imported3:48:00 · 4K · 41 GB
Obvious clipsNone
Manual review estimate~3 hours
Analysis
Chapters detected14
Candidate moments10
Recommended8
Publish-ready6
Need intro card2
Rejected · missing context2
Analysis12 credits (~$2.40)
After
Reviewed shorts8
With hooks · captions · titles✓
Platform exports readyTT · RL · YT
Time spent2m 14s
System

What you need to run ShipReel.

macOS 26 Tahoe or newer.
Chip Apple Silicon (M1 or later). Intel Macs are not supported.
Memory 8 GB minimum · 16 GB recommended for large 4K projects.
Storage 2 GB for the app · plus room for your projects and exports.
Network Needed for setup, buying credits, and analysis — your video is never uploaded.

Files it handles

InputSupported
FormatsMP4 · MOV · MKV · AVI
File sizeNo limit
ResolutionUp to 4K · multi-hour
ProcessingLocal · no upload, no timeouts
Exports9:16 · 1:1 · 16:9 → local folder
FAQ

Answers before you ask.

Can it handle large files?+

Yes — there's no file-size limit. Multi-hour 4K files are processed locally, so size and length aren't bottlenecks the way they are for cloud tools that cap uploads and time out.

Does my video get uploaded?+

Never. ShipReel uses the most advanced LLM to find your best moments while your video stays right on your Mac — no upload.

How do credits work?+

The app is a one-time $49 purchase, with a 14-day full trial and 20 free credits to start. Analysis then runs on credits: 1 credit per 20 minutes of video (3 per hour) — about $0.6 per video-hour. Each analysis is charged once, based on the video's length.

Buy credits in packs: 100 / $29, 400 / $99 (best value), or 1,500 / $299. Credits never expire.

Which languages are supported?+

ShipReel works with a wide range of languages, including English, Spanish, French, German, Portuguese, Japanese, Korean, and Chinese.

Hook generation and captions currently focus on English, Spanish, and Chinese; more rendering languages roll out in v1.x updates.

What's included in the one-time purchase?+

Every feature in the app — all export formats and aspect ratios, captions, hook teasers, taglines, and Style Memory. There is no "Pro" tier and no add-ons. Analysis runs on credits, billed separately.

Free updates within v1.x are included. A future v2 — if and when it ships — will be a separate purchase with an upgrade discount for existing owners.

Does it run on Intel Macs?+

No. ShipReel relies on Apple Silicon (M1 or later) to keep analysis fast. Intel Macs aren't supported.

Can I use one license on multiple Macs?+

Your license follows your account — sign in on any Mac, up to 3 active at once. Move between machines whenever you like; no support ticket, no seat counting.

Get ShipReel

Stop guessing which moments are worth clipping.

Import a long video and get ranked, context-aware candidates ready to review.

Download ShipReel

Works best for podcasts, interviews, webinars, and lectures.